Let's talk about AVENGERS: ENDGAME. And super-heroes in general and how they've fully integrated themselves into mainstream culture instead of being just "kid's stuff". (SPOILER-FREE) First of all, AVENGERS INFINITY WAR/ENDGAME is the culmination of ten years of film world-building from MARVEL STUDIOS...in effect creating a cinematic version of their comic MARVEL UNIVERSE story by story, movie by movie...It began with IRON MAN and then regular releases followed, got the heroes together, build a modern epic all leading up to THIS...an epic that fires on all cylinders...emotional, mythic, and with a sense of cosmic wonder. Here's the list if you're interested.......... https://www.cineworld.co.uk/blog/marvel-avengers-infinity-war-movie-countdown The result is that super-hero movies/comics/stories seem to be considered an actual literary/cinematic GENRE now. Like The Western has become. Or The Detective Story. The Romance. Many of these genres have lofty ...